Little Experiments: Moon Stamped Business Cards
Moonwalker Things started out as a creative outlet for me—a place to try new ideas and explore my interests. Once my focus began to narrow in on a more defined aesthetic, it felt good. Like my business was becoming more real and professional and my vision was finding its way out into the light.
But that focus also came with a drawback—now it feels harder to try new things without the fear of repercussions, like a product that doesn’t sell.
I’m still pretty fluid with my work and open to following a thought when inspiration strikes, so this isn’t a major hold up for me yet. But I have found even easier ways to experiment that let me test out new ideas without feeling like I’m throwing my main work off track.
My favorite place to experiment is my business cards. Yes, it’s important to have nice business cards, but they’re also cheap to produce and easy to make in small batches. Aka, the perfect recipe for experimentation.
Most recently, I whipped up a batch of moon stamped business cards that I ended up loving. I carved a few shapes out of stamp blocks and repeated them as a block print to make a larger pattern. Cutting the large sheet of paper into smaller cards gave a clean edge to the graphic but also kind of messy, organic pattern that appeared.
The result feels on brand and fresh, and now I’m itching to find more ways to incorporate stamp carving and block printing into my work.
So, the experiment was a success! But if I hated the result, it would have been so easy to chuck them in the trash and make another version.
As my business grows, I expect changes in product or marketing or any number of proven revenue drivers will feel even riskier to mess around with. That’s why I’m making a habit of building creative experiments into my process now and earmarking low-risk ways of testing out new ideas.
Plus, it keeps things interesting. And what’s worth doing if you’re not having some fun?